Google bashing is trendy today! even as it had been hip within the 90s to inflate Microsoft as a serious threat or within the 80s IBM. Google the info octopus! thus far I’ve had a sort of bite resistance. I make money with lead generation online. SEO, SEM, planning online media, programming websites, marketing automation – the entire program GET A BIDDING CONTEST WITH GOOGLE.
But now Google has given me, because the Bavarians would say, “pour out the herb!” What happened? Why do I suddenly count myself among the critics and warners? Something happened that I might never have thought possible: Google makes money with the name of my company! How?
This is how Google earns money together with your good name!
My agency has existed for 20 years. and through this point, I even have invested tons of your time, effort, and, above all, money in build up the corporate and therefore the name. What I didn’t think was possible is that Google is now making money thereupon name.
How is that alleged to work, you would possibly ask? Very easy: one among our competitors obviously has some catching up to try to do on the topic of selling automation. therefore the SEO / SEM people at this agency took a glance at who is already quite well positioned there. for instance us! What she does now’s post advertisements when someone searches for our name.
So if you enter our (old) name (Woelke von der Brüggen GmbH – or parts of it), advertising from this agency pops up all around with all the buzzwords on the topic of selling automation or lead generation on the online. That’s impossible, you’ll think. I assumed so too. Intensive research has shown that Google allows it as long because the name isn’t a part of the online ads. GET A BIDDING CONTEST WITH GOOGLE.
So if I would like to stop our competitor from exposure everywhere as a billboard once you enter OUR name, I just need to do one thing: Bid more on my very own name. Where? On Google, of course. It’s logical that Google doesn’t forbid this. After all, they’re the sole ones who benefit once we enter into a contest with our competitors. A bidding competition for our own company name?
That’s absurd! if you enter OUR name, all I even have to try to do is do one thing: Bid more on my very own name. Where? On Google, of course. It’s logical that Google doesn’t forbid this. After all, they’re the sole ones who benefit once we enter into a contest with our competitors.
A bidding competition for our own company name? That’s absurd! if you enter OUR name, all I even have to try to do is do one thing: Bid more on my very own name. Where? On Google, of course. It’s logical that Google doesn’t forbid this. After all, they’re the sole ones who benefit once we enter into a contest with our competitors. A bidding competition for our own company name? That’s absurd!
Stop, stop, stop! To summarize again: If you invest 10, 20, 30, 40 years in building your brand, then it might be that an upscale international company offers in Google in your name and thus the advertising sovereignty over the result list for your name.
So at Google, the law of the stronger prevails! Or one should say better: the proper of the richer! therefore the incontrovertible fact that Google benefits from the very fact that we’ve positioned ourselves well on certain market topics is really a scandal.
What are the marketing consultants propagating (rightly)? you’ve got to undertake to position yourself on market topics via content marketing (of course with the assistance of appropriate budgets for Google). If you are doing that successfully, however, a competitor may benefit by simply bidding on your name. And here, GET A BIDDING CONTEST WITH GOOGLE.
The worst: I’m not the sole one! Our SEO specialists have acknowledged that our competitor is bidding on over 45 agency names. Including a number of our successful and well-positioned partners. I might assume that a workplace offering web services would have better opportunities to position itself.
Is everything that’s allowed also honest? We once looked to ascertain whether BMW bids on Mercedes, Apple on Dell, or Armani on Prada. in fact not! Would probably be embarrassing if that came out! I spoke to the director of the competition agency. His comment: “Everyone does that!”. In his defense, it’s to be said that he offered to instruct his SEO people to require our name out of optimization!
What does the BGH say about this? it’s been decided by the very best court that this sort of bidding on company names is permitted as long as “the average user doesn’t cause confusion”. What meaning is perhaps not exactly known to the BGH either. rock bottom line is that the burden of proof is shifted to the “damaged” company. If the advertising causes confusion, you’ve got to complain!
I am really and honestly shocked by what’s obviously possible within the world of Google. a couple of months ago, I might have thought it had been impossible for Google to earn money with my name. What’s next? I’m warned! And now you too!
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