Pickup trucks are gas guzzlers. Perhaps.
Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days.
Truck ownership has expanded to the masses beyond it’s rural applications.
That means, the addressable market for truck owners is growing. In turn, increasing truck part retailers to increase sales.
Truck diesel parts PPC target market
PPC campaigns for truck parts and performance upgrade parts can be complex.
You have to take into account the year, make, and model. On top of that, there are specific ad copy to tackle. And a lot of there ad copy nuances that are unique to auto parts PPC marketing.
A PPC campaign that started with a handful of ads could end up with hundreds of unique ad copy after aggressive keyword expansion.Visit here; Diesel parts.
In this article, I will focus on PPC strategies for diesel truck performance parts across search and social.
I’m choosing a singular category within the auto parts industry so we can go in detail what you should and can be doing to uncover opportunities and scale your PPC campaigns.
We’re going to get specific in this article. So buckle up. It’s going to be one hell of a ride!
Chevy Silverado cold air intakes
So I stay focused on my article’s objective, I will use the Chevrolet Silverado cold air intake systems for this purpose.
Want to sell more chevy silverado cold air intakes? Good. This article is just what you’re looking for.
I will go over the ToFu, MoFu, and BoFu. This format is a time-tested structure that introduce, engages, then convert customers.
As a reference,
- ToFu = Top of Funnel (cold audience)
- MoFu = Mid of Funnel (engaged audience)
- BoFu = Bottom of Funnel (customers)
Top funnel targeting for cold audience
The mistake many auto parts business make is to go for the sale in every ad.
Yes, you will get some sales when you start going for the quick sale. But you won’t realize the maximum potential of your campaign.
The first step is to define your audience you want to introduce your brand to. Your ad content for this audience should create value for the Chevy Silverado truck owners.
Because this is the ToFu audience, don’t try to be too specific. Start with the most obvious and basic targeting.
I’m not even targeting any specific states or cities for this audience.
Start by defining people who are Chevrolet Silverado owners and have interests in aftermarket parts.
This might seem too broad, but remember your objective. You are going after as many people as you can to create value – not sell.
I recommend creating 2 to 3 more audiences with different targeting, while keeping the Chevrolet Silverado as the primary.
You could create audience to target:
- auto shows
- pickup trucks
- auto parts
- auto racing